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Enderle writes of his disappointment with movies this summer, "The tools the movie industry is using now should allow, for many movies, the opportunity to pull the movie back in and fix it rather than let it die in the theaters, but it may take some time for the industry to realize and adjust for this. " But he goes on to say, "When using a new technology, people often get stuck doing things the way they did before that technology actually existed. " (see " What does MinutePitch do for you? ") |
