Rob Enderle, writes in " The Death and Rebirth of the Movie Industry " on the need to automate media. Enderle writes of his disappointment with movies this summer, "The tools the movie industry is using now should allow, for many movies, the opportunity to pull the movie back in and fix it rather than let it die in the theaters, but it may take some time for the industry to realize and adjust for this. "
But he goes on to say, "When using a new technology, people often get stuck doing things the way they did before that technology actually existed. " (see " What does MinutePitch do for you? ")

Enderle speaks of Valux and MinutePitch in " The Death and Rebirth of the Movie Industry ", "a little start-up in Silicon Valley -- a firm called Valux has introduced a product, MinutePitch, that allows you to take the raw videos that some cell phones and digital cameras create to produce video marketing collateral and measure the success of that collateral."
He goes on to say, "While this is a far cry from movies today, the success of software.com shows that we are clearly moving into a period where ISVs are once again popular. Putting the production and distribution facilities for movies on the Web is an interesting concept for the future."